Dubai · Coming soon
A luxury fashion house for families
Dress as one.
Belong together.
PI creates luxury fashion for men, women and children, designed in one family language. Join the waitlist to be among the first families to see the debut collection.
Join the waitlist
Be first to know when PI opens its doors in Dubai.
Your details stay private. We will only contact you about PI.
Welcome to the circle.
You are on the PI waitlist. We will be in touch before our doors open, with a first look at the debut collection.
The feeling
Every time my family had a special moment, we wanted to dress together. Not just in the same colour, but connected, as if we belonged to the same story.
Jivika Dhiraj Jain, Founder
The problem
Five to ten stores. Never the same design.
One store for men, another for women, another for the children. Sometimes the same colour, sometimes the same pattern, but never the same design. Slowly the excitement faded, and families chose clothes because they were tired, not because they were happy.
The idea
If family is everything, why is it so hard to dress like one?
That question became PI.
The name
Every circle has its constant.
A family is like a circle: connected, complete and always together. In mathematics, π is the constant that connects every circle, no matter how big or small.
Just as π is part of every circle, PI wants to be part of every family: celebrating its moments, growing with it and creating memories together.
What is PI
One family. One language.
One family language
Different outfits that tell the same story. Shared colours and shared details, designed together for men, women and children.
Ages 1 to 99
For every gender and every generation, from the youngest in the family to the grandparents.
Every moment matters
For festivals, weddings and celebrations, and for the everyday moments in between.
The experience
Family is personal. Luxury should feel personal too.
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Private appointments
In our Dubai studio or in the comfort of your home, with time and attention for every member of the family.
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An online boutique
A considered online store where the whole family can shop as one, without visiting ten different places.
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Bespoke alterations
Every collection is ready to wear, and finished with alterations so each member of the family fits perfectly.
The founder
Started by a daughter, for every family.
PI was founded in Dubai by Jivika Dhiraj Jain. It began with a feeling she had with her own family, and a question she could not let go of.
“Families don’t want just clothes. They want connection.”
Jivika Dhiraj Jain
The waitlist
Be among the first families to wear PI.
- A first look at the debut collection
- Priority for private appointments
- News before anyone else